Beauty that starts in the detail
Bell'ami is a Pula story about care: an online shop for professional nail products, a nail bar where those products are used every day, and a body treatment studio — all under one name.
We use what we sell. That's how we know how it behaves on the nail, not just how it reads on the label.
Our mission
Make professional quality easy to get hold of.
Salons and nail technicians should be able to count on their materials — without waiting on shipments from abroad, and without wondering whether the new batch will behave like the last one.
So we stock a range we actually know, we deliver quickly, and we give partners wholesale pricing. When a salon grows, we grow with it.
Our passion
Work that holds up close.
Nails are a business of millimetres. An unfinished edge, a colour that pulls, a base that doesn't hold — all of it shows, and it shows first to the person wearing it.
That attention to detail is the thread through all of it: the salon, the studio, and what we put on the shop's shelves.
Where to next
Three ways to get to know us.